With the 2010 football season less than a day away, Burg Simpson Eldredge Hersh & Jardine, P.C. is delighted to announce the launch of Touchdowns for Craig 2010 - a fundraiser on behalf of Colorado's world renowned Craig Hospital.  Every time Denver or the CU Buffaloes score a touchdown this season, the attorneys at Burg Simpson will make a generous donation to Craig Hospital, helping to fund important research for spinal cord and traumatic brain injury.  

Touchdowns for Craig 2010 is the brainchild of Peter W. Burg, senior shareholder of Burg Simpson and Chair of the Board of Directors of Hospital Craig. "At Burg Simpson we witness first hand the devastating effect spinal cord and traumatic brain injuries can have on individuals and their families. My partners and I are proud to support Craig Hospital and the important work they do in helping to rehabilitate individuals who have had the misfortune of suffering such catastrophic injuries."

Mr. Burg continued, "Touchdowns for Craig 2010 is a fun way for our staff to get involved with football and at the same time support a very worthwhile cause.  We wish both Denver and the CU Buffaloes a successful season. Every time a Denver or Buffaloes' player scores a touchdown, they will be helping to fund critical research in the area of spinal cord and traumatic brain injuries. Who knows, it may spur on both Colorado teams to make a championship run this season!"

Mike Fordyce, President and CEO of Craig Hospital notes, "We are thrilled to be the recipient of Touchdowns for Craig 2010.  This brainchild of Peter Burg not only educates the community about spinal cord and traumatic brain injury, but also helps to provide funds necessary for cutting-edge research."

Touchdowns for Craig 2010 begins this weekend, September 4th, when the Buffaloes take on Colorado State University at INVESCO Field at Mile High and continues the following week when Denver travels to Jacksonville. Fans of both teams can find out more about Burg Simpson and Touchdowns for Craig 2010 by tuning into live commentary of Denver and Buffaloes games on 850KOA Broncos Radio and on 850KOA and the University of Colorado Football Network, or by visiting www.burgsimpson.com

With offices in Denver, Cody, Cincinnati and Phoenix, Burg Simpson Eldredge Hersh & Jardine, P.C. is a firm of award winning trial lawyers with more than 30 years' experience in obtaining justice for individuals and their families seriously injured by the careless or intentional actions of others.

Craig Hospital is a world-renowned, private, non-profit rehabilitation hospital and research center that specializes exclusively in treatment and research of spinal cord injury (SCI) and traumatic brain injury (TBI).  Ranked in the Top Ten Rehabilitation Hospitals for 20 consecutive years, Craig treats patients from all 50 states and several foreign countries as well.

SOURCE Burg Simpson Eldredge Hersh & Jardine, P.C.

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http://www.burgsimpson.com

3ality Digital, LLC (www.3alitydigital.com), a leading stereoscopic 3D (S3D) technology and production company, today announced that it will collaborate with Verizon FiOS TV to deliver the first televised NFL game in S3D, which will be available to FiOS TV customers in parts of New York, New Jersey, Connecticut, Rhode Island and Massachusetts. The shoot will be among the first to feature 3ality Digital's new and highly versatile TS-5 rig.

Verizon FiOS1 Executive Producer, Orlando Martinez, along with Nicky Nichols Productions and Stephen Warner of Third Wave Productions selected NEP Broadcasting LLC and 3ality Digital as the premier vendors to shoot the Sept. 2 preseason match-up between the New York Giants and the New England Patriots, which will be telecast from the New Meadowlands Stadium in East Rutherford, New Jersey.

"We're looking forward to working with Verizon to bring the action of the world's premier sports league home to consumers in crystal clear S3D," said 3ality Digital Director of Production Ted Kenney. "This league-first will be an opportunity for consumers to experience the transformative nature of S3D in the comfort of their own homes."

3ality Digital enabled the first-ever live S3D broadcast of an NFL game in 2008; that production of a Thursday Night Football game between the Oakland Raiders and the San Diego Chargers was made available to select audiences at three U.S. theatres as a proof of concept.

Since the Thursday Night Football broadcast, 3ality Digital has been at the forefront of other groundbreaking S3D sports productions, such as Fox's presentation of the 2009 BCS Championship game between the University of Florida Gators and the University of Oklahoma Sooners, and the New York Rangers-New York Islanders NHL game played on March 24, 2010, as well as the first S3D broadcast of a NASCAR race, the Coke Zero 400, presented on DirecTV's n3D channel on July 3rd, 2010.

For the upcoming Giants-Patriots game, 3ality Digital will work with NEP Broadcasting, the leading international provider of outsourced broadcasting services, to help ensure the highest quality production. NEP Supershooters, a division of NEP Broadcasting, will be providing state-of-the-art mobile broadcast facilities for the shoot.

To capture all the action, 3ality Digital will be using a total of six rigs, including three TS-2 beam-splitter rigs, one TS-4 side-by-side rig and two of the company's new TS-5 rigs. The TS-5 is the first fully-automated, remotely-aligned, hand-held lightweight beam-splitter on the market. Designed for wireless camera operations in tight spaces, it can be mounted on a Steadicam for maximum flexibility.

"S3D is uniquely able to bring the size and speed of NFL players to life on-screen," Kenney said. "While football is exciting in 2D, it is completely immersive in S3D, giving viewers a whole new perspective on an experience they already love."

FiOS TV customers in the region with S3D enabled televisions, 3D glasses and high-definition set-top boxes will be able to watch the preseason broadcast on FiOS1 Channel 834.

About 3ality Digital

3ality Digital develops enabling technologies to power live-action stereoscopic 3D (S3D) entertainment from image capture through presentation, independent of viewing environment.  3ality Digital's camera platforms, stereo image processing systems and S3D image scaling technologies are quickly earning a reputation as the "gold standard" for the emerging medium and are rapidly being adapted by broadcasters, production companies, studios and consumer electronics manufacturers.  3ality Digital's systems are optimized to handle the demands of live S3D broadcast, offering such must-haves as fast set-up, perfectly aligned zooms, accurate imagery right from the camera and automation that reduces the number of required production personnel.

3ality Digital technology has powered a number of live-action firsts including U2 3D, the first movie shot completely in live-action S3D; the first live S3D broadcast of an NFL game (Raiders vs. Chargers, December 4th, 2008); the first live S3D sports broadcasts available to consumers, including the 2009 BCS Championship Game, BSkyB's landmark Manchester United vs. Arsenal soccer broadcast  (January 31st 2010)  and the first network hockey telecast ever produced in S3D (New York Rangers vs. Islanders, March 24th 2010 on MSG); the first S3D commercial broadcast on television (Sobe "Lizard Lake"); and the first episode of a scripted television series shot in live-action S3D (Chuck vs. The Third Dimension, aired on NBC on February 2nd, 2009).

For more information, please visit www.3alitydigital.com

About NEP

About NEP:  NEP Broadcasting is the leading international provider of outsourced broadcasting services vital to the delivery of live sports and entertainment events. Serving the world's premiere broadcast networks and production companies, NEP provides state-of-the-art facilities, engineering expertise and technical management to support telecasts of major events and programs around the globe. With more than 500 employees worldwide, including the finest engineering and technical management in the field, NEP Broadcasting is proud to serve networks, producers and organizations through services provided by its ten specialized divisions: NEP Supershooters, NEP Denali, NEP Visions, NEP Screenworks, NEP Studios, NEP Live Power, NEP Premiere Entertainment, NEP Roll to Record and NEP Cymru, along with mobile facility services provided by New Century Productions.  NEP is majority-owned by American Securities, a private equity firm headquartered in New York, and NEP management. For more information on NEP, please visit our website at www.nepinc.com.

SOURCE 3ality Digital, LLC

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http://www.3alitydigital.com

Six of the toughest professional cowboys in America will achieve extra "style" points this weekend at the Ellensburg PRCA Rodeo when they debut  their Crown Royal-branded riding gear for the very first time. Through a year-long partnership with the Canadian Whisky brand, the team of six will hit the dirt at Ellensburg for what some consider the most dangerous eight seconds in sports in hopes of bringing home a Crown Royal victory.

The 2010 Crown Royal Riders line-up includes:

• Clayton Williams (Carthage, Texas) Bull Rider
• Cody Whitney (Asher, Okla) Bull Rider
• J.W. Harris (Mullin, Texas) 2008 & 2009 PRCA World Champion Bull Rider
• Steve Woolsey (Payson, Utah) Bull Rider and Saddle Bronc Rider
• Tilden Hooper (Carthage, Texas) Bareback Rider
• Wesley Silcox (Santaquin, Utah) 2007 PRCA World Champion Bull Rider

"The Crown Royal Riders team is comprised of the best and toughest professional cowboys in the sport," said Yvonne Briese, Crown Royal marketing director. "We can't wait to see them compete in their Crown Royal gear this weekend at Ellensburg and we look forward to responsibly toasting their wins.  This program will serve to reinforce the important message of responsible drinking to all adult pro rodeo fans."

Though not new to professional rodeo, this earmarks the first official relationship Crown Royal has announced specifically with a team of cowboys.  In addition to dueling in the dirt, the Crown Royal Riders will be on hand to sign autographs and take photos with fans Saturday evening.

"It's an honor to represent Crown Royal for the first time at one of the most exciting rodeos of the year," World Champion Wes Silcox said. "To be a member of such an elite team of cowboys is pretty remarkable. I'm sure we'll have some healthy competition along the way with the end goal of toasting with a Crown Royal, responsibly of course."

Known as one of the "old rodeos", the Ellensburg Rodeo is the final Gold Rodeo stop on the Wrangler Million Dollar Tour. In Ellensburg, today's best riders, ropers, and wrestlers compete in what many consider to be the best rodeo arena in the nation. The top 24 qualifiers from the Gold and Silver Tours advance to the Justin Boots Playoffs September 10 – 12 in Puyallup, Washington. For more information, visit www.ellensburgrodeo.com.

About Crown Royal

Crown Royal Canadian whisky is the number one selling Canadian whisky brand in the US by value and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian whisky's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. The Crown Royal Company is a primary sponsor of the No. 17 Roush Fenway Ford Fusion driven by Matt Kenseth. For more information visit www.crownroyal.com.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

SOURCE Crown Royal

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http://www.crownroyal.com

Nordic Energy Services, LLC, an independently owned, Chicago-based, Alternative Retail Electric Supplier (ARES) and Alternative Gas Supplier (AGS), has reached an agreement with the Chicago Bears to be their energy provider. Nordic Energy will provide natural gas and electric power to the historic NFL franchise at their team headquarters, Halas Hall.

Under the terms of the agreement Nordic Energy will manage supply contracts, scheduling, usage data, research and forecasting to help the Bears oversee their energy needs.

Jim Deering, President of Nordic Energy said, "We actively pursued the partnership with the Chicago Bears not only for our devotion to the team, but for the name recognition. We believe the same, money-saving energy and services we offer to the Chicago Bears will benefit many other businesses throughout Illinois and Northwest Indiana. Our sponsorship is a good venue to build awareness."

The Chicago Bears open their regular season run Sunday, September 12 against the Detroit Lions. They wrap up their regular season home schedule December 26 against the New York Jets.

Included in Nordic Energy Services Sponsorship package is logo placement on a new, interactive Fan-O-Meter. The meter is displayed on all of Soldier Field's LED display boards during in-game activities.

Nordic Energy Services, LLC (www.nordicenergy-us.com), is an independently owned, Chicago-based, Alternative Retail Electric Supplier (ARES) and Alternative Gas Supplier (AGS). Nordic Energy supplies natural gas and electricity and provides related services to commercial and industrial customers behind five utilities in Illinois and Indiana. Nordic Energy also designs customized risk management and hedging solutions, energy scheduling, bill audit services and other energy related consulting services. Working toward a full-integrated energy provider, Nordic also produces oil and natural gas.

SOURCE Nordic Energy Services, LLC

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http://www.nordicenergy-us.com

On Labor Day, Boise State University will leverage its phenomenal success on the football field to communicate to a national audience its equally impressive accomplishments in academics. A new television commercial that harnesses the innovative spirit of the school debuts on opening-game day, and will broadcast when the high-profile Boise State Broncos hit the field.  

"If you're going to appear on the national stage, you'd better have good stage-hands that know the ropes." That is the theatrical analogy Frank Zang, communications director of Boise State University, uses to describe his reliance on RIESTER's experience when it comes to showcasing his school's attractions on a 30-second TV commercial that is available here on YouTube.  The commercial will air nationally throughout the football season beginning with the Boise State-Virginia Tech game on ESPN this Labor Day, Sept. 6.

In this instance, Zang's seasoned "stage-hands" are in the form of the creative team from RIESTER, a communications firm with offices in Los Angeles, Salt Lake City and Phoenix. The team was led by Jeff Bagley, creative director of RIESTER's Salt Lake City office.  Bagley has produced six Super Bowl commercials for Intel and Iomega.

"Those are pretty impressive credentials," says Zang, of Bagley's Super Bowl experience. "That gives us a lot of confidence in knowing our institutional commercial has been produced by creative folks who know how to create compelling, enlightening and informative messages that will resonate with a national audience."

"Boise State University is truly unique," said RIESTER CEO Tim Riester. "From their football team to their research labs they have a winning culture."

The commercial highlights innovation at Boise State, both on and off the football field. The ad begins with the line "Great ideas don't fall from the sky, they come from people. . . ." A young boy, filled with hope and potential throws an orange paper airplane from the stands at Boise State's stadium. Images representing innovative academic work happening at Boise State appear next. The paper airplane eventually lands on the blue turf of the Bronco's field at the feet of a man. The camera pulls back and the man is revealed to be Coach Chris Petersen revealing the tagline: "Innovate at Boise State."

"Boise State is innovating in so many fields, from the science labs right down to their iconic blue football field," says Bagley. "All of this is conveyed in the commercial."

About RIESTER

Creating and believing in our clients' purpose, and caring about the sustainability of their brands' success, has led to RIESTER becoming one of the largest independent advertising and public relations firms in the Western United States. RIESTER has the knowledge, experience, and resources to help businesses address important challenges in today's vastly changing world. RIESTER offers services in advertising, interactive, media planning, public relations, multicultural marketing and public affairs.

http://www.riester.com

About Boise State University

As an emerging metropolitan research university of distinction, Boise State University plays a crucial role in the region's economic development and famed quality of life. Idaho's largest institution of higher education offers nearly 200 degrees and certificates in seven colleges. While remaining committed to the strong teaching legacy that has resulted in 11 Idaho Professor of the Year awards since 1990, Boise State's added emphasis on innovation and creativity is fueling the fastest growing research program in Idaho.

http://www.boisestate.edu/

View the new Boise State ad at http://www.youtube.com/watch?v=JoiYzta_y0s

SOURCE RIESTER

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http://www.riester.com
http://www.boisestate.edu/