Brunswick Corporation (NYSE: BC) today reported results for the second quarter of 2010:

  • Total net sales of $1,014.7 million, up 41 percent versus 2009.
  • Net earnings of $13.7 million, or $0.15 per diluted share, which includes $0.26 per diluted share of restructuring, exit and impairment charges and $0.02 per diluted share of expense from special tax items.
  • Operating earnings of $55.7 million, a $201.1 million improvement from prior year.
  • Cash totaled $619.6 million, up from 2009 year-end balance of $526.6 million.
  • Increased production and wholesale shipments resulted from low beginning-of-year marine dealer inventories.

"The continued successful execution of our strategic initiatives over the past several quarters was a key factor in our improved second quarter results," said Brunswick's Chairman and Chief Executive Officer Dustan E. McCoy.  "Historically low marine dealer inventories as we entered the year led to improved wholesale shipments.  This, combined with significant fixed-cost reductions achieved over the past two years, enabled us to report our second consecutive quarterly operating profit.  In addition, during the first half of 2010, our cash balances increased by $93 million and net debt declined by $120 million.

"The factors that positively affected our revenues and earnings in the second quarter of 2010, compared to the previous year, included higher overall unit production and sales levels, improved fixed-cost absorption in our marine businesses, and lower discounts required to facilitate retail boat sales.  During the quarter, we also benefited from reduced bad debt expense, lower restructuring, exit and impairment charges, as well as reduced pension expense.  Partially offsetting these factors were higher income taxes and interest expense," McCoy said.

Second Quarter Results

For the second quarter of 2010, the company reported net sales of $1,014.7 million, up from $718.3 million a year earlier.  For the quarter, the company reported operating earnings of $55.7 million, which included $24.2 million of restructuring, exit and impairment charges.  In the second quarter of 2009, the company had an operating loss of $145.4 million, which included $35.5 million of restructuring, exit and impairment charges.  

For the second quarter, Brunswick reported net earnings of $13.7 million, or $0.15 per diluted share, compared with a net loss of $163.7 million, or $1.85 per diluted share, for the second quarter of 2009.  The diluted earnings per share for the second quarter of 2010 included restructuring, exit and impairment charges of $0.26 per diluted share, and $0.02 per diluted share of expense from special tax items.  Diluted loss per share for the second quarter of 2009 included $0.40 per diluted share of restructuring, exit and impairment charges, and a $0.05 per diluted share benefit from special tax items.

Review of Cash Flow and Balance Sheet

Cash and cash equivalents were $619.6 million at the end of the second quarter, up $93.0 million from year-end 2009 levels.  The company's increased cash position reflects net cash provided by operating activities of $138.1 million, which included the receipt of a $109.5 million federal tax refund.  Net cash provided by operating activities was negatively affected by changes in certain current assets and current liabilities during the first half of 2010.  These changes were largely the result of seasonal increases in the company's accounts and notes receivable and decreases in accrued expenses, partially offset by increases in accounts payable balances and decreases in net inventories.

Net debt (defined as total debt, less cash and cash equivalents) was $204.4 million, down $119.9 million from year-end 2009 levels.  The change in net debt reflects the $93 million increase in cash, along with reductions in debt resulting from debt repurchases.  The company's total liquidity (defined as cash and cash equivalents, plus amounts available under its asset-backed lending facilities) totaled $752 million, up $137 million from year-end 2009 levels.

Marine Engine Segment

The Marine Engine segment, consisting of the Mercury Marine Group, including the marine service, parts and accessories businesses, reported net sales of $579.2 million in the second quarter of 2010, up 39 percent from $415.2 million in the year-ago second quarter.  International sales, which represented 41 percent of total segment sales in the quarter, increased by 28 percent.  For the quarter, the Marine Engine segment reported operating earnings of $89.2 million, including restructuring charges of $2.1 million.  This compares with an operating loss of $7.8 million in the year-ago quarter, which included $9.6 million of restructuring, exit and impairment charges.

Sales were higher across all of the segment's main operations, including a low-teen increase in the domestic marine service, parts and accessories businesses, which represented 28 percent of total segment sales in the quarter.  The segment's sterndrive engine business experienced the greatest percentage sales growth.  

Mercury's manufacturing facilities continued to increase production during the quarter in response to customer inventory requirements.  Higher sales, lower bad debt expense, fixed-cost reductions, increased fixed-cost absorption, improved operating efficiencies, lower restructuring, exit and impairment charges and reduced pension expense all had a positive effect on operating earnings during the quarter.

Boat Segment

The Boat segment is comprised of the Brunswick Boat Group, and includes 16 boat brands.  The Boat segment reported net sales of $296.6 million for the second quarter of 2010, an increase of 114 percent compared with $138.8 million in the second quarter of 2009.  International sales, which represented 38 percent of total segment sales in the quarter, increased by 64 percent during the period.  For the second quarter of 2010, the Boat segment reported an operating loss of $23.6 million, including restructuring, exit and impairment charges of $21.7 million.  This compares with an operating loss of $107.9 million, including restructuring, exit and impairment charges of $17.9 million, in the second quarter of 2009.

Boat manufacturing facilities continued to increase production during the quarter to address inventory requirements of their dealers.  Higher sales, increased fixed-cost absorption, and reduced discounts required to support retail sales by dealers were the primary factors affecting the segment's reduction in operating losses in the quarter.  

Fitness Segment

The Fitness segment is comprised of the Life Fitness Division, which manufactures and sells Life Fitness and Hammer Strength fitness equipment.  Fitness segment sales in the second quarter of 2010 totaled $123.2 million, up 17 percent from $105.0 million in the year-ago quarter.  International sales, which represented 54 percent of total segment sales in the quarter, increased by 39 percent.  For the quarter, the Fitness segment reported operating earnings of $8.7 million, including restructuring charges of $0.1 million.  This compares with operating earnings of $0.2 million in the second quarter of 2009, which included restructuring charges of $0.2 million.

Global commercial and consumer equipment sales increased during the quarter.  Higher operating earnings in the second quarter of 2010, when compared with 2009, reflect higher sales, a more favorable product sales mix, lower material and freight costs and other operating efficiencies.

Bowling & Billiards Segment

The Bowling & Billiards segment is comprised of Brunswick retail bowling centers; bowling equipment and products; and billiards tables and accessories.  Segment sales in the second quarter of 2010 totaled $77.3 million, down slightly compared with $77.4 million in the year-ago quarter.  International sales, which represented 24 percent of total segment sales in the quarter, increased by 17 percent.  For the quarter, the segment reported an operating loss of $2.6 million, including restructuring charges of $0.2 million.  This compares with an operating loss of $5.9 million, including restructuring and exit charges of $3.2 million in the second quarter of 2009.  

For the quarter, retail bowling equivalent-center sales declined by a mid-single-digit percentage.  Bowling products experienced a solid increase in sales, as international bowling center operators increased purchases.  The reduction in operating losses in the second quarter of 2010, when compared with 2009, reflects lower restructuring and exit charges and pension expense.

Outlook

See Brunswick's Web Site for Supplemental Chart:

http://www.brunswick.com/investors/investorinformation/events.php

"We entered 2010 with planning assumptions that reflected continued challenging conditions in the economy and in the markets in which our businesses operate," McCoy said.  "We further believed that if we continued to successfully execute against our strategic objectives, we would be able to generate positive cash flow and demonstrate outstanding operating leverage.  We have achieved these objectives in the first half of 2010.

"Conditions in 2010 have indeed been difficult, with end-market results being mixed, not only throughout the U.S., but also globally.  Retail demand for our marine market products continues to be at historically record low levels, but the overall market rate of decline has eased.  

"During the second half of 2010, we will continue to focus on liquidity and closely manage our overall cost structure.  In addition, we plan to keep our production and wholesale shipment levels closely matched with retail demand and dealer stocking requirements, which will ensure the continuing health of our dealer pipeline inventories.

"The continued execution of our strategic plans will help us maintain outstanding operating leverage in subsequent quarters and enable us to come out of this downturn stronger than we began the period.  As we continue to progress on this path, subject to the state of the global economy and retail marine markets, we maintain our objective of returning to profitability in 2011," McCoy concluded.

Conference Call Scheduled

Brunswick will host a conference call today at 10 a.m. CDT, hosted by Dustan E. McCoy, chairman and chief executive officer, Peter B. Hamilton, senior vice president and chief financial officer, and Bruce J. Byots, vice president – corporate and investor relations.

The call will be broadcast over the Internet at www.brunswick.com.  To listen to the call, go to the Web site at least 15 minutes before the call to register, download and install any needed audio software.

Security analysts and investors wishing to participate via telephone should call (866) 783-2140 (passcode: Brunswick Q2).  Callers outside North America should call (857) 350-1599 (passcode: Brunswick Q2) to be connected.  These numbers can be accessed 15 minutes before the call begins, as well as during the call.  A replay of the conference call will be available through midnight CDT Thursday, Aug. 5, 2010, by calling (888) 286-8010 (passcode: 64626383) or international dial (617) 801-6888 (passcode: 64626383).  The replay will also be available at www.brunswick.com.

Forward-Looking Statements

Certain statements in this news release are forward-looking as defined in the Private Securities Litigation Reform Act of 1995. Such statements are based on current expectations, estimates and projections about Brunswick's business.  These statements are not guarantees of future performance and involve certain risks and uncertainties that may cause actual results to differ materially from expectations as of the date of this news release.  These risks include, but are not limited to: the effect of the amount of disposable income available to consumers for discretionary purchases, tight consumer credit markets, and the level of consumer confidence on the demand for marine, fitness, billiards and bowling equipment, products and services; the effect of adverse general economic conditions; the ability to successfully complete restructuring efforts in the timeframe and cost anticipated; the effect of higher product prices due to technology changes and added product features and components on consumer demand; the effect of competition from other leisure pursuits on the level of participation in boating, fitness, bowling and billiards activities; the effect of interest rates and fuel prices on demand for marine products; the ability to successfully manage pipeline inventories; the ability to respond to and minimize the negative financial impact of legislative and regulatory developments, including those related to climate change; the financial strength of dealers, distributors and independent boat builders; the ability to maintain mutually beneficial relationships with dealers, distributors and independent boat builders; the ability to maintain effective distribution and to develop alternative distribution channels without disrupting incumbent distribution partners; the ability to maintain market share, particularly in high-margin products; the ability to develop new and innovative products and ensure their success; the ability to maintain product quality and service standards expected by customers; competitive pricing pressures, including increased competition from Asian competitors; the ability to develop cost-effective product technologies that comply with regulatory requirements; the ability to transition and ramp up certain manufacturing operations within time and budgets allowed; the ability to successfully develop and distribute products differentiated for the global marketplace; negative currency trends, including shifts in exchange rates; the success of global sourcing and supply chain initiatives; the ability to obtain components, parts and raw materials from suppliers in a timely manner and for a reasonable price; the risk of losing a key account or a critical supplier; competition from new technologies; the ability to complete environmental remediation efforts and resolve claims and litigation at the cost estimated; the ability to comply with environmental and zoning requirements, including environmental regulations for marine engines; the impact of international political instability and civil unrest on manufacturing operations and retail demand; the inherent risk of doing business in developing countries; the effect that catastrophic events may have on consumer demand and the ability to manufacture products, including hurricanes, floods, earthquakes, and environmental spills; and the effect of weather conditions on demand for marine products and retail bowling center revenues.  Additional factors are included in the company's Annual Report on Form 10-K for 2009 and Quarterly Report on Form 10-Q for the quarter ended April 3, 2010.  Such forward-looking statements speak only as of the date on which they are made and Brunswick does not undertake any obligation to update any forward-looking statements to reflect events or circumstances after the date of this news release, or for changes made to this document by wire services or Internet service providers.

About Brunswick

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; Arvor, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Ornvik, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Suncruiser, Triton, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables.  For more information, visit http://www.brunswick.com.

Brunswick Corporation






Comparative Consolidated Statements of Operations






(in millions, except per share data)





(unaudited)






Three Months Ended


July 3,


July 4,




2010


2009


% Change













Net sales

$ 1,014.7


$  718.3


41%

Cost of sales

772.4


644.3


20%

Selling, general and administrative expense

140.0


162.6


-14%

Research and development expense

22.4


21.3


5%

Restructuring, exit and impairment charges

24.2


35.5


-32%

 Operating earnings (loss)

55.7


(145.4)


NM

Equity earnings (loss)

0.9


(4.1)


NM

Other expense, net

(0.4)


(0.2)


NM

 Earnings (loss) before interest, loss on early extinguishment of debt

56.2


(149.7)


NM

    and income taxes






Interest expense

(23.9)


(18.3)


-31%

Interest income

0.7


1.0


-30%

Loss on early extinguishment of debt

(4.1)


-


NM

 Earnings (loss) before income taxes

28.9


(167.0)


NM

Income tax provision (benefit)

15.2


(3.3)



 Net earnings (loss)

$      13.7


$ (163.7)


NM







Earnings (loss) per common share:






 Basic

$      0.15


$   (1.85)



 Diluted

$      0.15


$   (1.85)









Weighted average shares used for computation of:






 Basic earnings (loss) per common share

88.7


88.4



 Diluted earnings (loss) per common share

91.8


88.4









Effective tax rate

52.6%


2.0%









Supplemental Information






Diluted net earnings (loss)

$      0.15


$   (1.85)



Restructuring, exit and impairment charges  (1)

0.26


0.40



Special tax items

0.02


(0.05)



Diluted net earnings (loss), as adjusted

$      0.43


$   (1.50)









(1)  The 2010 and 2009 Restructuring, exit and impairment charges assume no tax benefit.  



Brunswick Corporation






Comparative Consolidated Statements of Operations






(in millions, except per share data)





(unaudited)






Six Months Ended


July 3,


July 4,




2010


2009


% Change













Net sales

$ 1,859.1


$ 1,453.0


28%

Cost of sales

1,438.2


1,287.8


12%

Selling, general and administrative expense

278.8


317.8


-12%

Research and development expense

44.7


45.2


-1%

Restructuring, exit and impairment charges

31.6


75.1


-58%

 Operating earnings (loss)

65.8


(272.9)


NM

Equity earnings (loss)

0.8


(7.3)


NM

Other income (expense), net

0.6


(1.6)


NM

 Earnings (loss) before interest, loss on early extinguishment of debt

67.2


(281.8)


NM

    and income taxes






Interest expense

(48.2)


(36.5)


-32%

Interest income

1.6


1.5


7%

Loss on early extinguishment of debt

(4.4)


-


NM

 Earnings (loss) before income taxes

16.2


(316.8)


NM

Income tax provision

15.5


31.1


Hunters looking to participate in this year's Pennsylvania elk season have until Aug. 27 to submit an application through the Pennsylvania Game Commission's Pennsylvania Automated License System (PALS).  This can be done at any issuing agent or through the "2010 Elk Hunt" icon in the center of the agency's homepage (www.pgc.state.pa.us).

Applicants must pay a $10.70 non-refundable application fee to be included in the drawing.  Details on the elk season and drawing are available on pages 89-91 of the 2010-11 Pennsylvania Digest of Hunting and Trapping Regulations, which is provided to license buyers.

On Sept. 10, the Game Commission will hold a public, computerized drawing in the auditorium of its Harrisburg headquarters.  At that time, the agency will award the 50 elk licenses, the first 17 drawn will receive an antlered license and the next 33 drawn will receive an antlerless license.

By law, only one application is permitted per person per year, and PALS will prohibit an individual from submitting more than one application.  

Individuals are not required to purchase a resident or nonresident general hunting license to apply for the drawing.  However, if they are drawn for one of the elk licenses, hunters then will be required to purchase the appropriate resident or nonresident general hunting license and view the elk hunt orientation video produced by the Game Commission before being permitted to purchase the elk license.  The elk license fees are $25 for residents and $250 for nonresidents.  

There is no cap, or limit, for the number of licenses that may be awarded to nonresidents. Individuals who applied but were not awarded an elk license in 2003, 2004, 2005, 2006, 2007, 2008 and 2009 have seven preference points heading into this year's drawing if they submit an application this year, and will have their name entered into the drawing eight times (seven preference points plus the point for this year's application).  

As part of the preference point system established by the agency in 2003, consecutive applications are not required to maintain previously earned preference points, but those points can be activated only in years that a hunter submits an application.  For instance, if a hunter has six preference points, but does not enter the 2010 drawing, he/she will not have any chances in the upcoming drawing.  However, their preference points will remain on hold until they apply again.  Once a hunter is awarded an elk license – either an antlered or antlerless elk license – the hunter's preference points will revert to zero.

Additionally, hunters who want to earn a preference point for this year, but know that they would not be able to participate in the elk hunting season if drawn, have the option of simply purchasing a preference point for $10.70.  While they will not be included in the drawing for the 2010 elk licenses, they will continue to build their preference points.

Those applying for an elk license can choose either an antlered or antlerless elk license, or they may select both categories on their application.  For those who select "antlered only," if they are drawn after the antlered licenses are allocated, they will not receive an elk license.  For those who do receive an antlered elk license, they will not be permitted to re-apply for future elk hunting opportunities for five years.  However, those who received an antlerless elk license in any of the previous hunts may submit an application this year.

Applicants also have the opportunity to identify their elk hunt zone preference, or they may select "any."  If drawn and their preferred hunt zone is filled, applicants will be assigned a specific area by the Game Commission.  To assist applicants in making this decision, information about the elk hunt zones, as well as an elk harvest map depicting the locations of every elk taken by hunters since 2001, are posted on the agency's website (www.pgc.state.pa.us), and can be viewed by clicking on the "2010 Elk Hunt" icon in the center of the homepage.  

Carl G. Roe, Game Commission executive director, noted that the agency is planning to webcast the public drawings for the 2010 elk hunting licenses on Sept. 10.  To view the drawing, a special icon will be posted online the morning of the public drawing for individuals to click on and watch the drawing.

"Each year, tens of thousands of individuals apply for an elk license," Roe said.  "Unfortunately, not all of them can make it to the public drawings and we are unable – due to financial limitations – to send everyone who applied a letter to let them know whether they were drawn. By webcasting the drawings, we hope to allow more people to view these events without having to travel."

Roe also noted that those who have submitted applications can check the status of their applications for the elk drawing, as well as their antlerless deer license applications, thanks to the Pennsylvania Automated License System (PALS).

To access this information, go to the Game Commission website (www.pgc.state.pa.us), and click on the blue box in the upper right-hand corner of the homepage.  Click on the "Purchase License Permit and or Application/Replace License and or Permit" option, which includes the ability to "Check on the status of any Lottery Application," scroll down and click on the "Start Here" button at the bottom of the page.  At this page, choose one of the identification options below to check your records, fill in the necessary information and click on the "Continue" button. Click on the appropriate residency status, which will display your current personal information.  At the bottom of the page, choose the "Check on the status of any Lottery Application" button, and then hit "Continue."

"While this may seem like a lot of clicking and box checking to get to the information, the system is designed to protect an individual's personal information, while at the same time enabling that person to check on the status of his or her applications," Roe said. "In the past, the only way to know for sure that you were awarded an elk license was to attend the public drawings, wait for a letter in the mail or to call the Game Commission.

"Thanks to PALS, we will be able to update the data files shortly after the elk drawing is completed so that license buyers will be able to see for themselves if they were drawn for one of the 50 elk licenses."

Note to Editors: If you would like to receive Game Commission news releases via e-mail, please send a note with your name, address, telephone number and the name of the organization you represent to: PGCNews@state.pa.us

SOURCE Pennsylvania Game Commission

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Young South African race car driver, Dion von Moltke, has added a new partner to the Number 77 South African Airways / PRNewswire / McDonalds Doran Racing Ford Dallara Daytona Prototype for the upcoming GRAND-AM Rolex series race at Watkins Glen on August 6th and 7th -- the International Marketing Council (IMC), custodian of Brand South Africa.

(Logo:  http://photos.prnewswire.com/prnh/20100729/NY42987LOGO )

(Logo:  http://www.newscom.com/cgi-bin/prnh/20100729/NY42987LOGO )

Following up on the recent announcement that fellow South African Mark Patterson will be joining Dion for the Watkins Glen and Montreal race weekends in a spectacular car painted in the colors of the South African flag, the addition of the IMC support solidly rounds out the line up for the weekend.

"We are thrilled to be able to support great South African competitors like Dion and Mark as they fly the South African flag around the world's top racing circuits. They are yet another reason it's time to believe in South Africa," said Simon Barber, IMC's US Country Manager, who is based in Washington DC.

Dion enthused: "I have long wanted to give something back to my adopted home country -- and becoming a brand ambassador for South Africa is the best way for me to do this while actively pursuing a professional racing career in North America.  The country has shown itself to be a winner in so many ways, from the peaceful ending of apartheid and the establishment of the rainbow nation, to providing leadership for peace and prosperity on the African continent, to world championships in multiple sports, leaders in medicine and business, and most recently the delivery of a spectacularly successful World Cup.  Am I proud or what?"

IMC and long term partner of Dion's racing activities, South African Airways, will use PRNewswire's services to promote this spectacular new chapter in GRAND-AM sports car racing on a global basis.

For more information on the International Marketing Council (IMC), custodian of Brand South Africa, see www.southafrica.info, and on Dion von Moltke see www.dionvm.com.

SOURCE Doran Racing

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Every bike company dreams of winning the Tour de France: Specialized realized its dream and took it one step further, with Alberto Contador and Andy Schleck riding their Specialized bikes to a 1-2 finish Sunday in Paris. This was the first-ever Maillot Jaune for the California company.

(Logo:  http://photos.prnewswire.com/prnh/20100727/AQ41537LOGO)

(Logo:  http://www.newscom.com/cgi-bin/prnh/20100727/AQ41537LOGO)

Of course there was also a wide array of Specialized equipment in the peleton, with riders on two teams sporting their brand new Prevail helmets, including Green Jersey winner Alessandro Petacchi, and many others using their shoes, saddles, and various other accessories.

After many years of sponsoring Pro Tour teams, founder and owner Mike Sinyard was exuberant about the success of the teams (Astana and Saxo Bank) and riders' with whom he's worked so closely for research and development on these bikes and equipment. He's also pretty psyched for the company!

"Winning the Tour is a dream for us that has taken 36 years to come true," Sinyard said. "It's a clear example of successfully following our founding principle to focus on the riders' need for technologically advanced products that provide true performance benefits."

With technology playing a bigger part in pro cycling every year, Specialized worked hand-in-hand with the pros to dial in the perfect combination of ride feel and efficiency, resulting in the fastest, best-performing, most comfortable bikes possible. And unlike most companies who provide road and TT bikes, Specialized developed three different race-ready bikes for the event, specific to the ride experience of the day: Tarmac SL3 for road stages, Shiv for time trials and Roubaix SL3 for cobblestone-heavy Stage 3.

The results speak for themselves: Along with the overall podiums, Specialized enjoyed 5 individual stage wins, including two on the Shiv and three on a Tarmac. The Shiv's unequalled combination of wind-slicing aerodynamics and road-bike handling allowed Fabian Cancellara to blow away the field in the race's two time trials.

The Tarmac, with its industry leading stiffness-to-weight ratio and race-proven geometry, helped propel Schleck and Alexandre Vinokourov to three dominant victories in the mountains.  

Perhaps the biggest story, though, was the 2011 Roubaix SL3. After its early success this spring with the win at Paris-Roubaix, the riders appreciated its benefits over the cobblestones of Stage 3.

"I'm not going to lose any sleep over Stage 3," Contador said before the race. "The new bike (Roubaix SL3) Specialized has provided for me will be crucial."

Proving again that "smoother is faster," the Roubaix helped Contador and Schleck float over the brutal roads, gaining valuable time over their main rivals and laying the groundwork for their eventual head-to-head battle for the overall title.

In the gritty, down-to-the-finish battle for the sprinter's Green Jersey, Petacchi put the Prevail helmet to the ultimate test … it passed with flying (green) colors! The best complete performance helmet proved its excellence in aerodynamics, fit, cooling—and of course protection—over three weeks of torturous conditions, from wind to heat to brutal, high-speed crashes. And it always looked sleek and stylish—especially in full green on the Champs Elysees.

Equally as important, if perhaps a bit less noticeable, were the many Specialized Body Geometry shoes and saddles that could be found throughout the peleton. These ergonomically designed and scientifically tested products helped deliver improved power output, efficiency, and comfort with decreased chance of injury.

Top all that off with professional BG Fits, and our sponsored athletes were able to push themselves beyond their limits, only to come back even stronger the next stage. 

About Specialized:

Specialized Bicycles was founded in 1974 by riders for riders. Headquartered in Morgan Hill, California, with global distribution, the company focuses on making everyone's time on a bike better by delivering functional and technically advanced equipment that provides a performance benefit.

SOURCE Specialized Bicycles

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At a reception held at the Four Seasons Hotel in New York City, South African Tourism CEO Thandiwe January-McLean paid tribute to their public relations agency of record, the Portfolio Marketing Group, for their work in publicizing the 2010 FIFA World Cup™ in the United States.

In keeping with the spirit of South Africa's inimitable mark on the global tournament, CEO January-McLean presented Portfolio Marketing Group's President, Noel Mignott and Vice President, Alison Ross with a hand-made, beaded Vuvuzela in the agency's colors, which was commissioned to commemorate the agency's role in promoting the 2010 FIFA World Cup™ in the U.S. market. 

The inscription reads, "Presented to the PM Group by the CEO of South African Tourism for their contribution to promoting the 2010 FIFA World Cup." 

Addressing the gathering, CEO January-McLean noted that U.S. television viewership for this World Cup was up 41% over 2006, with 25 million viewers tuning in for the final, representing a phenomenal increase in awareness and visibility for the destination and above all, the way the world views South Africa has changed immeasurably, for the better.

The Portfolio Marketing Group's public relations and promotional activities in the U.S. market on behalf of South African Tourism included a 'South Africa Shout Out' campaign on Facebook; endorsements by political and business leaders as well as celebrities from the entertainment industry; media tours for South African Tourism 2010 Goodwill Ambassador Lucas Radebe; and special events and publicity campaigns to promote the Diski Dance, South African Tourism's soccer-inspired dance created specifically for the World Cup™, designed to showcase the fun-loving spirit of the South African people.

Among those in attendance at the reception were the Hon.Fikile Magubane, South Africa's Consul-General; Sthu Zungu, President of South African Tourism, N.A.; Evelyn Mahlaba, South African Tourism's Regional Director for the Americas, Asia and Australasia; several representatives from the trade and consumer media, including CBS travel editor, Peter Greenberg; and key members of the tour operator and retail agent communities serving South Africa.

The Portfolio Marketing Group is headquartered in New York City and their client list includes the countries of Anguilla and Antigua and Barbuda.

SOURCE The Portfolio Marketing Group

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